Shabnam Tavakol

About Shabnam:

Shabnam studied fragrance creation at the Grasse Institute of Perfumery in South France. After graduating, she worked professionally in Paris and New York City, yet soon grew disappointed by the perfume industry’s rigid conformity, privileging corporate hierarchy, political correctness, and a hard line between ‘natural perfumery’ and ‘fine fragrance’—large-fragrance-house perfumers seemed disconnected from clientele, pressured to formulate from marketing briefs, consumer-projections, pie charts, analytics. Seeking an alternative, Shabnam founded Kismet to establish a more intimate, inclusive, and ‘naturals’-integrative approach to fine fragrance creation.

Wanting to bridge her Persian heritage and Western upbringing through Kismet, Shabnam finds inspiration through a range of influences that overlap and transcend both worlds: 1960s revolutionaries in music, film, and fashion, experimental storytelling, psychedelia, nostalgia, human connection, theories of time, morning hours, sensuality, synesthesia, moodiness, eastern philosophies, free spirits, and a general revolt against the establishment at large. Likewise, Shabnam looks to olfactive genealogy and its cycles, as well as the interconnections between ancient Eastern scent practices, classic French perfume style, and contemporary trends, to help define Kismet’s offering of bold, unisex fragrances.

To learn more about Shabnam, we invite you to explore her website: